Effective communication is a prerequisite for achieving organizational goals. There are more than 1.5 billion websites available on google out, of which more than 24 million are products selling websites. This shows the stiff competition among the brands to establish their reputation and increase the number of users to their websites. Here is where the right and timely interaction with the users leads to the perfect conversion strategy with higher lead generation. There are various useful tools available to enhance the communication and interaction between websites and their users. Using the right and reliable tools can give tremendous success to the company and increase its potential users. Having a powerful tool like push notifications – which harnesses the undeniable expansion of mobile devices – gives businesses an edge by providing producers with ways of effectively communicating with their customer base and increasing the potential customer influx.